How To Use Social Networks To Build A List

Description

ou’ve heard of Facebook, Twitter, LinkedIn, and mostly forgotten MySpace
but which is the best to join? The answer to that is that you can and should
join at least three of these networks, depending on your demographic. The
more you join, the better and the wider your exposure; however, not every
social network will match up to your business profile. MySpace, for instance,
tends to be visited by a younger crowd than Facebook and Twitter. If you’re
marketing to teenagers, then it’s a great place to network, but if you’re more
into college-age professionals, then Facebook will be a better match for you.
LinkedIn is for any working professional, although some people use it to
locate jobs when they’re in the market for that too because of the number of
working professionals on it.
Twitter is in a class all by itself. It can appeal to many different groups of
people, and it is also the easiest platform to generate a large following on. It
may take a little while to get used to it, but getting on Twitter can help you
create a large social network in as little as one month if you do it right.
Imagine having close to 1000 followers in little more than a month? If only
1/10th of those people look at your services or offerings when you post, you
will have 100 new eyeballs to market to. Let’s be clear, however, that
marketing or building a list on social networking has to follow some
guidelines that we will discuss in the next section.