Selling from a Webinar

Description

Generally, online selling is a solo experience. Your buyer visits your website, they you’re your
content, and they decide whether to take the first step. Even after you’ve made a connection with
a prospect and they become a subscriber and a lead, the buying process is often still a solo event
– your customer are by themselves and you have no real-time ability to influence their behavior.
Webinars are personal experiences. Not only are your prospects attending the event with you
online, they’re with other people. When you attend a webinar, if the content is compelling, then
you are engaged with the information, the presenters, and often times with the other attendees.
They’re active learning experiences. As a business owner, this gives you a unique opportunity to
connect with your audience.
Not only are you able to tell stories and share experiences as you help them solve their problem,
you’re also able to communicate your unique personality and voice. IF you open up the webinar
for questions, then you are also able to engage personally with a few people.
People buy for emotional reasons. They also respond to specific buying triggers and likeability,
authority, reciprocity, and credibility are all triggers that you can tap into as you connect with your
audience in a webinar. More simply said, we buy from people or businesses that we like and/or
that we believe offer value or are authorities on a subject.