The Closer

Description

The closer is the king of the business world. If he played baseball, he’d be the
powerhouse home run hi<er. If he was a golfer, he’d have a scratch handicap with
the smoothest touch on any green in the world. He’s that heavyweight boxer who
knows when to float like a bu<erfly and when to sAng like a bee. He’s a pro who
knows all the angles and who’s seen it all. He’s the main man, the go-to guy and
the ringer all in one. Why? The answer is simple. The closer makes money.
Money is what sales is all about. Think about that for a second. It’s one of those
blatantly obvious thoughts that, upon consideraAon, become decepAvely
complex. A great many people make the mistake in assuming that sales is about
technique or presentaAon or product knowledge. While successful salesmanship
does, in part, touch upon all those things, it is not about any them. Instead, a sale
is about money, nothing more and nothing less. Anyone who thinks differently is
being, intenAonally or unintenAonally, naive.