Twitter Marketing Excellence

Description

No matter what type of business you’re running, it’s crucial that you have a strong presence on
Twitter. Twitter is an incredibly important and powerful social media network that is one of the
largest on the net with approximately 316 million monthly active users and about a billion
registered users. Like Facebook, Twitter has grown to become a household name and needs no
introduction. It has become a part of our everyday lives, even featuring in movies and TV shows
as a prominent plot point; and its marketing potential is gigantic.
Apart from its size and prominence, Twitter benefits from a number of features that make it
perfectly tailored for use as a marketing tool. While some businesses will certainly be better
suited to its unique advantages than others, there is no denying that every type of company can
benefit from it in some way or another. In the best case scenario, it could help you to improve
your customer relations, to provide a better service and to greatly increase your leads, your
turnover and your profits. In fact, some businesses will find that they actually can’t cope with the
amount of business that comes their way as a result of a new Twitter campaign. If you get
‘Retweeted’ by a prominent user, or if one of your posts starts ‘trending’, then you can find
yourself inundated by a swarm of new customers. This can be a little like opening ‘Pandora’s
Box’ and it’s not always so easy to put the Genie back in the bottle…